AVG Password Manager

Year: 2014

Role & Credits:

Internal UI/UX Lead

Product Manager – Nir Galili

Team: Web/Search (AVG)

Goal

Using the Web TuneUp platform, add additional value to our users, helping them keep, manage and protect their passwords around the web.

Process & Experience

To begin, I tried and tested three different password managers and compared their features. It helped me learn a lot about what worked, what didn’t, and what I wished to accomplish as a user. I created a comparison chart and wrote the user stories together with the product manager. It was a long process during which we studied, selected, and perfected the features we wanted and picked up the ones to develop first and on each step of the MVP.

Outcome

One important thing to learn was that although the main interface was discoverable under Web TuneUp’s button, the most important interactions with the user were triggered by behavior. For example:

Offer to save a password once the user logs in on a website
Remind the user that we can keep and manage his passwords when he arrives at a “Forgot your password?” page
Suggest automatically generated passwords when the user signs up to a new website
Log in automatically when the user goes to a website to which he already has a saved password

This way, the product would interact with the user only when he needed, saving him the effort of opening the interface.

Unfortunately, the project was canceled within very early stages of development, so I have no results to share about its performance among real users.